Experience of watching the film.

There are many things which could effect the experience for the audience who are watching our trailer. When people watch our trailer they will be watching it in the cinema before they watch the movie that I have chosen. This means that they will be watching it on the big screen, and the sound will be of a high quality, which makes it more likely that they will be drawn to watch our film when it is realeased. Therefore they will be in Primary Involvement, as all of their attention will be focused on the screen, and they won't be doing any other tasks such as ironing at the same time.  After the viewing, in the post viewing stage, I hope that my trailer will remain on the audience's mind, and that they will not be able to forget it. This will hopefully mean that it has had some sort of impact on the viewers, which means that they will be likely to return to the cinema to see it.