We created a Production logo for our company which would be shown in any official documents that we print out for our trailer. Tayler made the image part of the logo, by drawing the pants out on paint, and colouring them in. I made the text on a text generating website, and then using GIMP cut out the background of the text, meaning they could fit on top of the pants. We decided on this image and the name 'Why Fronts' because we wanted something which would reflect our light hearted feel to our film, which made it seem quite fun, but without being funny. While we were deciding on the colour of the pants, we decided straight away we wanted to use a primary colour. We knew this because Primary Colours denote simplicity, which is a feature that we wanted to display in our teaser trailer. After doing some research, we discovered that, according to Wikipedia Red is used a lot in advertising because it is useful to "gain more viewers". It has also been discovered by scientists that "red carries the strongest reaction of all the colours" which is why in the end we decided on Red. We chose the font that we used in the end because it looked quite like the style of a comic book, which is the style that we are aiming for.
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